PRIVACY POLICY

Last updated: 20 September 2026

This Privacy Policy describes how AUTENTIQ (“AUTENTIQ”, “we”, “our”, “us”) collects, uses, stores and shares your personal information when you visit, interact with or make a purchase through our website (the “Site”), contact us, or otherwise use our services.

AUTENTIQ is an independent jewellery brand operating under the trading name AUTENTIQ.

For any questions relating to this Privacy Policy or your personal information, please contact us at:

Email: autentiq.concept@gmail.com

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with AUTENTIQ, we may collect the following categories of personal information.

Information you provide to us

When you place or attempt to place an order, contact us, subscribe to marketing communications, create an account where available, or otherwise interact with the Site, we may collect information including:

• your name;

• email address;

• telephone number;

• billing address;

• shipping address;

• order and transaction information;

• account information, where applicable;

• communications you send to us; and

• other information you voluntarily provide.

Payment information is processed through the payment providers available through our checkout. AUTENTIQ does not necessarily receive or store your complete payment card details.

Information collected automatically

When you visit the Site, certain technical information may be collected automatically, including:

• IP address;

• browser type;

• device information;

• operating system;

• time zone;

• pages and products viewed;

• referring websites or search terms;

• interactions with the Site; and

• information collected through cookies and similar technologies.

We may refer to this as “Device Information”.

2. COOKIES & SIMILAR TECHNOLOGIES

Our Site may use cookies, pixels, tags and similar technologies to operate the website, remember preferences, understand how visitors use the Site and, where applicable and permitted, support advertising and marketing activities.

Cookies may include:

Essential cookies — necessary for the Site, checkout and other core functions to operate.

Analytics cookies — used to understand how visitors interact with the Site and help us improve its performance.

Functional cookies — used to remember certain choices and improve your experience.

Advertising cookies — where used and where permitted, these may help us measure advertising performance or show more relevant advertising.

Where required by applicable law, non-essential cookies will only be used after you have provided the appropriate consent.

You can manage your cookie preferences through the cookie controls available on the Site and through your browser settings.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information to:

• process and fulfil your orders;

• process payments;

• arrange production and delivery;

• provide order confirmations, invoices and shipping updates;

• communicate with you about your order;

• respond to questions, requests or customer service enquiries;

• manage returns, refunds and complaints;

• detect and prevent fraud or other unlawful activity;

• maintain the security and functionality of the Site;

• improve our products, services and website;

• understand how customers interact with AUTENTIQ;

• comply with legal, accounting and regulatory obligations; and

• send marketing communications where you have consented to receive them or where otherwise permitted by applicable law.

We do not use your personal information for purposes that are incompatible with the purposes for which it was collected unless permitted by law.

4. OUR LEGAL BASES FOR PROCESSING

Where UK data protection law applies, we process personal information only where we have an appropriate lawful basis.

Depending on the circumstances, these may include:

Contract — where processing your information is necessary to process your order, take payment, arrange delivery, manage a return or otherwise perform our contract with you.

Legal obligation — where we need to retain or process information to comply with applicable tax, accounting, consumer protection or other legal requirements.

Legitimate interests — where processing is reasonably necessary for the operation and protection of AUTENTIQ, including preventing fraud, improving our services, understanding the performance of our Site and protecting our legal rights, provided that those interests are not overridden by your rights and interests.

Consent — where we ask for your consent, including for certain marketing communications or non-essential cookies where required.

Where we rely on consent, you may withdraw that consent at any time.

5. MARKETING COMMUNICATIONS

If you subscribe to AUTENTIQ marketing communications, we may use your email address and other relevant information to send you news, product launches, collections, events and other brand communications.

You can unsubscribe at any time by using the unsubscribe option contained in our marketing emails or by contacting:

autentiq.concept@gmail.com

Unsubscribing from marketing communications will not prevent us from sending you essential transactional communications relating to an order you have placed.

6. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with third parties where reasonably necessary to operate AUTENTIQ and provide our services.

These may include:

• our e-commerce platform;

• payment processors;

• shipping and courier providers;

• fulfilment and production partners where necessary;

• IT and website service providers;

• analytics providers;

• marketing and advertising platforms where applicable;

• professional advisers such as accountants or legal advisers; and

• government, regulatory or law enforcement authorities where legally required.

We only share information that is reasonably necessary for the relevant purpose.

We may also disclose information where required to comply with applicable law, respond to a lawful request or protect the rights, property or safety of AUTENTIQ, our customers or others.

7. SHOPIFY

Our online store is powered by Shopify.

Shopify may process personal information relating to your use of our Site and purchases in order to provide its e-commerce services, payment and checkout functionality, fraud prevention and other services.

Shopify’s handling of personal information is governed by its own privacy documentation.

8. ANALYTICS & ADVERTISING

We may use analytics and advertising technologies to understand how visitors use the Site, measure the performance of our marketing and improve our services.

Depending on the services enabled on the Site, these may include technologies provided by platforms such as Google or Meta.

These technologies may use cookies, pixels or similar identifiers.

Where consent is required by applicable law, we will request your consent before using non-essential analytics or advertising technologies.

You can manage applicable choices through our cookie controls and, where available, through the privacy and advertising settings offered by the relevant platforms.

9. INTERNATIONAL DATA TRANSFERS

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps, where required, to ensure that the information receives an appropriate level of protection.

Depending on the destination and service provider, this may include relying on applicable adequacy regulations or legally recognised contractual safeguards.

You can contact us at autentiq.concept@gmail.com if you would like further information about safeguards relevant to international transfers of your personal information.

10. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining appropriate business and transaction records, resolving disputes and complying with applicable legal, tax and accounting obligations.

Different categories of information may therefore be retained for different periods.

When personal information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

11. YOUR PRIVACY RIGHTS

Depending on where you live and the applicable data protection law, you may have rights in relation to your personal information.

These may include the right to:

• request access to personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion of your personal information in certain circumstances;

• request restriction of processing in certain circumstances;

• object to certain processing;

• request transfer of certain personal information;

• withdraw consent where processing is based on consent; and

• object to the use of your personal information for direct marketing.

You have the right to object at any time to the processing of your personal information for direct marketing purposes.

These rights are not absolute and may be subject to exceptions under applicable law.

To exercise a privacy right, contact:

autentiq.concept@gmail.com

We may need to verify your identity before completing certain requests.

12. COMPLAINTS

If you have concerns about how AUTENTIQ handles your personal information, please contact us first at:

autentiq.concept@gmail.com

If UK data protection law applies to you, you may also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

13. SECURITY

We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

14. THIRD-PARTY LINKS

The Site may contain links to third-party websites, social media platforms or services.

We are not responsible for the privacy practices of third parties. We recommend reviewing the privacy policies of any third-party website or service you access.

15. CHILDREN’S PRIVACY

Our Site and products are not specifically directed at children, and we do not knowingly seek to collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to us inappropriately, please contact us at:

autentiq.concept@gmail.com

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, services, legal requirements or other operational reasons.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

17. CONTACT US

For questions about this Privacy Policy, requests concerning your personal information, or privacy-related complaints, please contact:

AUTENTIQ

Email: autentiq.concept@gmail.com